You already know how to sell what you sell. The harder part is often finding the right people or businesses to sell to. I help you find them, find the right person to talk to, and start the conversation.
You may not have a selling problem. You may have a finding-the-right-people problem.
You can post on Instagram. Run adverts. Ask people to refer you. You can work hard every day and still wonder, "Where will my next customer come from?" Sometimes the problem isn't that nobody wants what you sell — you may simply not be reaching enough of the right people. That's the part I help with.
No jargon. Just the four things that happen when we work together.
I research businesses, organisations and customers that could be a good fit for your product or service.
If you're selling to a business, I don't just give you the company's name. I look for the person who can actually make the decision.
I help put your business in front of those people through targeted messages and follow-up.
Who was contacted, who replied, who showed interest, who needs follow-up — so you can see where the opportunities are.
One of the businesses I currently work with is HDMedia. Instead of simply sending emails and hoping, I help identify the companies, events and people most likely to need their services — then reach out, follow up and keep track of the conversations.
Instead of just asking "who can we email?", the work starts with finding the organisations, events and people most likely to need HDMedia's services — then turning those into real conversations.
Discuss a similar opportunity →The 14-Day Client Opportunity Sprint is a focused service for businesses that know they need more customers but don't know exactly who to approach or where to start.
For businesses that know they're missing opportunities, but don't yet have a system for finding and reaching them.
See the 14-Day Client Opportunity Sprint →I'm Mukoso.
I became interested in a very simple question: when a business says, "we need more customers," where do those customers actually come from?
That question has taken me into researching businesses, markets, customers, partnerships and the people who make buying decisions. I enjoy the part many business owners don't have time to do — looking for the opportunities.
My job is to help you stop guessing and start seeing who you could be talking to next. Look beyond visibility. Find where the business can actually grow.
Simple ideas about finding customers, approaching businesses, spotting opportunities and figuring out where your next sale could come from.
Read the blogTell me what you sell, who you want to reach and what you're trying to achieve. We can start there.