Practical thoughts from the work itself — finding customers, approaching businesses, spotting opportunities and figuring out where your next sale could come from.
I'm interested in the part of business that happens before the sale: the research, the search, the people and the opportunities.
There are several steps between “I need customers” and “I have customers.” Here's the part many businesses overlook.
What happens when “everybody” is your target customer? A simple way to start looking for the people most likely to buy.
Read article 03Why the next opportunity may be sitting inside a partnership, organisation, market or business you haven't considered.
Read articleIf you're trying to figure out who to approach, where to look or what to do next, start a conversation.
Start a conversation →